{"id":17587,"date":"2018-09-13T12:53:32","date_gmt":"2018-09-13T12:53:32","guid":{"rendered":"https:\/\/allworldsnews.com\/sports\/premier-league-signs-coca-cola-as-sponsor\/32"},"modified":"2018-09-13T12:53:32","modified_gmt":"2018-09-13T12:53:32","slug":"premier-league-signs-coca-cola-as-sponsor","status":"publish","type":"post","link":"https:\/\/pornvas.com\/?p=17587","title":{"rendered":"Premier League signs Coca-Cola as sponsor"},"content":{"rendered":"<div class=\"b-article-ext\"><img loading=\"lazy\" decoding=\"async\" alt=\"Croatia score v England in the World Cup 2018 semi final\" src=\"http:\/\/allworldsnews.com\/wp-content\/uploads\/2018\/09\/premier-league-signs-coca-cola-as-sponsor-5b9a5dcc802b2.jpg\" width=\"976\" height=\"549\"\/> Image copyright Getty Images Image caption Coca-Cola is a sponsor of the World Cup <\/p>\n<p>Drinks giant Coca-Cola has agreed its biggest UK sponsorship deal by becoming Premier League football&#8217;s seventh and final commercial partner.<\/p>\n<p>It will become the official soft drink partner of the league, joining other sponsors Barclays, Carling, Cadbury, Nike, Tag Heuer and EA Sports.<\/p>\n<p>The three-and-a-half-year agreement starts in January 2019. The financial details have not been revealed.<\/p>\n<p>Coca-Cola also sponsors the football World Cup and the Olympic Games.<\/p>\n<p>It also sponsored the EFL Championship for six years until 2010.<\/p>\n<p><img decoding=\"async\" width=\"100%\" src=\"http:\/\/allworldsnews.com\/wp-content\/uploads\/2018\/09\/premier-league-signs-coca-cola-as-sponsor-5b9a5dccbaec3.jpg\"> Image copyright Coca-Cola Image caption Coca-Cola will use the deal to promote a number of its brands <\/p>\n<p>&#8220;They tailor different brands according to the different countries. The Premier League has a very similar reach in terms of popularity around the world, and Coca-Cola will be thinking they can do the same as Pepsi has done.<\/p>\n<p>&#8220;Coca-Cola will have invested a significant outlay for this deal, and will want to use it to promote more than one brand.&#8221;<\/p>\n<p>As well as digital initiatives, the drinks firm will also back a nationwide Premier League trophy tour.<\/p>\n<p>Richard Masters, managing director of the Premier League, said: &#8220;We know from their previous campaigns in sport they are excellent at communicating to fans across the globe and they have some exciting ideas&#8230; that will see the league benefit from their huge reach in the UK and across the world.&#8221;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Image copyright Getty Images Image caption Coca-Cola is a sponsor of the World Cup Drinks giant Coca-Cola has agreed its biggest UK sponsorship deal by becoming Premier League football&#8217;s seventh and final commercial partner. It will become the official soft drink partner of the league, joining other sponsors Barclays, Carling, Cadbury, Nike, Tag Heuer and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[1107,298,8093,8094,8095],"class_list":["post-17587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-asia","tag-sports","tag-sports-asia-magazine","tag-sports-marketing","tag-text"],"_links":{"self":[{"href":"https:\/\/pornvas.com\/index.php?rest_route=\/wp\/v2\/posts\/17587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pornvas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pornvas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pornvas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pornvas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17587"}],"version-history":[{"count":0,"href":"https:\/\/pornvas.com\/index.php?rest_route=\/wp\/v2\/posts\/17587\/revisions"}],"wp:attachment":[{"href":"https:\/\/pornvas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pornvas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pornvas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}